Toronto's market is extremely competitive. Proper, professional marketing of your real estate is critical for selling. JoAnne designs a comprehensive strategy with the right tools, using both traditional and electronic media.
Here is what you can expect when you choose to sell with JoAnne:
Signage For Your Lawn
At your discretion, a Royal LePage sign will be placed on your property where it maximizes visibility. This happens 24 hours prior to your house coming onto the market. The telephone number on the sign directs potential buyers to call the office, which will page JoAnne 24-hours a day.
Your sign also directs interested visitors to this website, where they can view your home's listing, pictures, floor plan, read about the neighbourhood and schools, and take a virtual tour.
All callers are carefully screened to ensure your privacy. We restrict access so that only people viewing the house with a licensed real estate sales representative can get detailed listing information.
Advertising, Local, Regional and National
A large proportion of real estate business continues to be generated through local, regional and national traditional print media. These publications expose your property at the local and national level. They also drive buyers to your listing's "online home", where they can access other digital information about your property.
Your home is featured in a wide variety of local advertising specifically targeted to your neighbourhood. JoAnne uses local print media like The Guardian (Etobicoke), SNAP (Etobicoke), and regional publications like The Real Estate Book (West Toronto) and The Globe & Mail real estate section.
These print publications offer their listings online as well.
Online Presence & Social Media Marketing
Your property is featured on www.joannegludish.com, which receives over 500 hits from individual users per day. This website appears on all of JoAnne's promotional material and print advertising. Our website has become a valuable resource for buyers and sellers alike, offering information about real estate trends, local neighbourhoods, market conditions and tips for increasing the value of your home.
Your home will also be linked to www.royallepage.ca and www.mls.ca, the two largest real estate websites in Canada. Potential buyers can view your listing along with the virtual tour, pictures, floor plans and feature sheets any time, 24 hours a day. We also create custom websites for your property.
Just Listed Cards Show Your Property to your Neighbours
Your neighbours are an extremely valuable asset in spreading the word about your home for sale. Their friends may have liked your neighbourhood on a previous visit, or they know of someone who might like to move into the neighbourhood.
Just Listed Cards increase word-of-mouth interest among your neighbours and capture the attention of buyers who may want to downsize or upsize within the same neighbourhood. They increase traffic at your open house and are very effective in encouraging buyers not actively searching to consider your home.
These cards offer a photo and basic information about list price, special features, and lot size. At your discretion, JoAnne mails these cards to your immediate community to coincide with your listing. See a sample Just listed card here:
On the day after your listing appears on the market, JoAnne arranges an Agents-Only Open House to give other real estate professionals a chance to preview your home on behalf of their own pre-qualified buyers. These open houses are industry-standard among full-time, professional realtors who daily preview a number of new listings in their respective areas of specialty. They are advertised through local print publications, direct mailings and online to increase visibility and interest.
Typically held from 10:30am to 12:00pm from Tuesday to Friday, agents' only open houses offer leading real estate professionals the opportunity to assess your home's suitability for their own clients.
Public Open Houses are another great way to expose your home to the local market. Usually held between 2:00pm and 4:00pm on Saturday and/or Sunday, they attract buyers who are not currently working with an agent and may not have otherwise seen your listing. They are advertised through local print publications, direct mailings and online to increase visibility and interest.
JoAnne sets up and hosts your open house in an orderly fashion, placing the highest priority on your security and privacy. Each guest is asked to sign in and is required to present identification upon request.
Added Value: Targeted Mail Drops
JoAnne adds an additional layer of advertising for your home to reach more than 9,000 households in west Toronto every month. Your home is featured in two large direct mail publications, Realtor Sweep and MarketWatch, dropped directly into residents' mailboxes.
"Realtor Sweep" and "MarketWatch" programs are both geographically-based marketing pieces designed with article content that engages readers and distinguishes from them "junk" mailers". They are professionally designed, highlighting current market conditions, neighbourhood trends, valuable information for homeowners, and featuring various properties that JoAnne has listed for sale.
Corporate Advertising and Sales Rep Recognition
Yes, it really matters that you list your home with a respected and trusted sales representative and brokerage firm. Greater agent and corporate recognition means greater credibility and attention when you need it the most.
Royal LePage is the oldest and most trusted name in Canadian real estate. We are the only national real estate company that is 100% owned and operated by Canadians, for Canadians.
Today, Royal LePage has over 16,000 realtors in more than 600 locations across Canada offering the highest standards of ethical and professional service. Royal LePage continually surpasses its competitors in corporate advertising, giving your home the "RLP Advantage".